Expert Advice

In the constantly evolving world of fragrances, makeup and beauty, we never lose sight of our aim to provide you with optimum customer service. Our staff is professionally trained on a regular basis to keep up with all the latest products and beauty innovations and techniques so as to guarantee the best possible customer experience in our stores.

Our highly skilled team of makeup artists and skincare specialists are on hand to advise customers, each armed with extensive knowledge of all S.M.Seruya products. Whether it’s achieving the per-fect appearance, the search for a new fragrance, perhaps a new skincare regime or a completely new look through the artistry of a mix of skillfully applied products.

Our beauticians and beauty experts are always there, available to assist you.

Davina - Head beauty therapist at 139 Main St

Davina joined the company in 1993 after returning from the UK where she worked for the Estée Lauder Group. Her love for the cosmetic industry started at a very young age but at 16 she gained her beautician diploma and has on a regular basis attended courses and makeup workshops in the UK, Madrid and Paris.

Davina has a passion for colour and constantly keeps up-to-date with developments and trends in the makeup world. Inspired years ago by Kevyn Aucoin, Davina believes everyone can enhance their beauty and disguise their imperfections.

Her current roles are:

  • Head beauty therapist at 139 Main street.
  • Buyer and advisor for Clarins, Chanel, Shiseido, Lancaster, OPI, Philip Kingsley and Biotherm.
  • Makeup artist
  • Beauty consultant

Debbie - Head beauty therapist at 2 Main St

Debbie’s career has involved an enormous colossal of hands-on experience, with twenty five years in the make-up and beauty industry. She started off training with the world-renowned Estee Lauder. Her enthusiasm and professionalism rapidly gained her promotion up the echelons of management and she became a director soon afterwards.

She was a member of the team that did the makeup for Kaiane Aldorino, Miss Gibraltar 2009 who subsequently went on to win the prestigious title of Miss World 2009.

Since 2008 Debbie has been the head make-up artist at Glamour Creations' three major competitions - Dream Girl of the Year, Miss Glamour and the Wedding Dress Competition.

Debbie offers her expertise in makeup for any occasion and is much acclaimed as a make-up artist for photo shoots and other photo sessions.

She currently works with many different premium top brands and travels abroad frequently, keep-ing up-to-date with new ranges of products, colour ranges and product promotions.

Deepak - Manager at MAC cosmetics 139 Main St

It was in 2005 that professional makeup artist, Deepak, joined the Beauty Team at S.M. Seruya Ltd. With over 16 years experience, he has perfected the art of makeup through his varied background which began with his 3 weeks of training as a Makeup Artist with YSL in Paris and continued in 1998 as a Beauty Manager for Lancôme at Harrods.

Working at Harrods in London, one of the most prestigious department stores in the world, Deepak not only learned to refine his artistic talent but also acquired the high professional level standard of customer service that is indispensable at Harrods. The role he played in the store was key to his future career which included his responsibility as the makeup artist for Miss World 1998 to working on set at the BAFTAS.

During his time at Lancôme he practised as a Freelance Artist, exercising his artistic flair working on front cover photo shoots for magazines such as ‘Instyle’ as well as in the makeup for Valentino at its showcase collection and as an appointed makeup artist at a Vidal Sassoon show in London fashion week.

In 2000 Deepak was approached by Dior to be their National Makeup Artist at all their beauty stalls across the UK. In the 4 years that he worked for Dior he learnt the secrets of the trade including drama and theatre that Dior creates to attract its clients. On set at John Galliano and Dior runway shows is where he felt most at home in expressing his passion for exploring colours, themes and textures.

Since 2005 Deepak, quoted as ‘bringing colour to the Rock’ has been with S.M.Seruya Ltd, where he continues to have a huge following of local customers. He has been the Official Makeup Artist for Miss Gibraltar for 5 years running including the year Kiane Aldorino, Miss Gibraltar 2009 was crowned Miss World. His vast experience in the industry has taken him to work with top photogra-phers locally and abroad where his work has been showcased on TV, Media, Editorial, Beauty and Fashion Magazines.

His artistic vision highlighted him as the ideal candidate as Manager at MAC Cosmetics when it was launched at S.M. Seruya Ltd. Since then he has acquired certificates in makeup artistry from a number of training courses at MAC. He refers to MAC as his ‘Temple’, which is no surprise from an artist so dedicated to his work!

Deepak, Gibraltar’s leading makeup Artist, says ‘The greatest reward one can have is to make a person feel like a million dollars and bring a smile to their face.’

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