About Us

Welcome to S.M.Seruya, Gibraltar’s leading perfume and cosmetics retailer. A family business that was established in the early 1850’s. We have grown and expanded from just one boutique to five luxury stores on Main Street and an exclusive duty free shop in Gibraltar’s international airport.

We carry the widest selection of premium brands of perfumes and cosmetics skincare, suncare products and haircare. Our highly skilled team of makeup artists and skincare specialists are on hand at all of our stores to advise clients offering guidance and recommendations for all skin types and with expert knowledge on all of our luxury brands.

At S.M.Seruya we continue to source only the best products to bring to our customers both in store and online, ranging across dozens of established brands, including Bulgari, Burberry, Cartier, Chanel, Chloe, Clarins, Clinique, Dior, Dolce & Gabanna, Elizabeth Arden, Estee Lauder, Hermes, La Mer, Lancome, La Prairie, MAC, Marc Jacobs, Shiseido, Sisley and Yves Saint Laurent to exciting new entrants in the beauty market, including Bare Minerals, Jimmy Choo, OPI, Philip Kingsley, Tangle Teezer, Tom Ford, Tweezerman , Xen-Tan and many more.

We pride ourselves in offering a personal service and the ultimate shopping experience for perfumes and cosmetics.

From nostalgia in a bottle to a total beauty makeover, S.M.Seruya has more than a century of beauty expertise.

Join our growing community:

You’ll get:

  • All the latest updates and information on all of our beauty competitions (including our luxury gift basket raffles).
  • Offers and promotions on products,.
  • Complimentary makeup and skin care analysis with top skincare consultants.
  • Daily skincare tips.

To be part of this fast moving beauty scene, come and join us, learn about new brands and discover the latest beauty secrets at S.M.Seruya.

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