Welcome to S.M.Seruya, Gibraltar’s leading perfume and cosmetics retailer. A family business that was established in the early 1850’s. We have grown and expanded from just one boutique to five luxury stores on Main Street and an exclusive duty free shop in Gibraltar’s international airport. We continue to source only the best products to bring to our customers both in store and online, ranging across dozens of established brands. We pride ourselves in offering a personal service and the ultimate shopping experience for perfumes and cosmetics.
Treat that special someone to an SMSERUYA store Gift Card
An SMSERUYA store Gift Card can be used in all our stores excluding the airport.